UNFPA’s campaign promotes prevention, addresses the stigma, and provides life-saving surgeries.
Thousands of women and girls in South Sudan are living with obstetric fistula — a childbirth injury leaving mothers leaking urine and faeces, that often leads to chronic health problems, social isolation, and deepening poverty. Inspired by street art in Juba, we created fictional characters to illustrate the struggles and stigma that sufferers face for UNFPA’s campaign to end fistula. At public outreach booths, prevention is promoted and women are encouraged to sign up for life-saving surgeries.
Fistula Awareness and Prevention Campaign for the Ministry of Health in South Sudan
Creative Director: Sara Morley
Communications Lead, Global: Alex Wysocki-Najar
Illustrator: Sara Morley
CLIENT: Canadian Association of Midwives
2023
